Indonesia immediately optimize online transactions in the world of tourism as one of the macro tourism marketing strategy next year.
“One of our macro strategy for tourism next year is more use of online transactions,” said Director General of Marketing, Department of Culture and Tourism, Sapta Nirwandar, in Jakarta on Wednesday.
He said that it is an effort to focus on “horizontal marketing” (marketing the horizontal).
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Its form, according to Sapta, is utilizing electronic transactions (e-transaction) in the tourism sector in the homeland.
“Obviously it is supported by an integrated marketing communications,” he said.
Integration that includes three things namely the high value news public relations, co-marketing, and increasing the role of the Visit Indonesia Tourism Office (Vito) in some countries tourism markets while enhancing the role of the Embassy of the Republic of Indonesia (Embassy).