Ministry of Culture and Tourism allocated a budget of Rp 1.6 trillion in 2011. This was revealed by the Secretary-General Kembudpar Wardiyatmo on socialization event Kembudpar Strategic Plan 2010-2014 in Building Seven Enchantment. He also presented the national priorities related to tourism, including the increase in the number of foreign tourists and domestic tourists by 20 percent in stages over 5 years. In addition, 10 promotion of Indonesian tourism destination through marketing and advertising channels.

Another thing is the repair and improvement of network quality of tourism infrastructure and supporting facilities. Another priority is to improve the quality of service and hospitality management are competitive in Asia. Meanwhile, Minister of Culture and Tourism Jero Wacik again mentions the new branding of Indonesian tourism, namely “Wonderful Indonesia. “We’ve been chased by a situation to create a branding,” the story.

He tells the time in 2008, it has been planning a branding. At that time the word “Wonderful” has appeared before the introduction “Visit Indonesia. ” However, it later developed that branding is not only tourism but also the branding of national branding. “So if we campaign, it comes to TTI, tourism, trade and investment. This means that there are three ministers who have to coordinate and meetings,” he said.

Because the busy individual, national branding is ultimately does not turn up until today. “Instead I waited again, I am launching the tourism branding the title ‘Wonderful Indonesia’,” he said. According to Wacik, wonderful covers various aspects, including the wonderful nature, wonderful culture, wonderful people, wonderful culiner, and wonderful price. The event followed the Strategic Plan 2010-2014 Kembudpar entire echelon of one, two, three, and four echelons within the Ministry of Culture and Tourism.